"The iPhone represents a new modality for the innovation, ownership, and appreciation of digital art, and creates a new mechanism for artists and designers globally to monetize their talents," observed artist Chandra Michaels, the creator of the Sugarluxe iPhone Gallery. "This truly is New Art for a New Medium."
START MOBILE iPhone Galleries each feature a bundle collection of curated artist wallpapers, delivered as 99¢ iPhone applications. "Rather than clip-art wallpapers of sports cars and bikini models, START MOBILE is bringing curated collections of New Art at a New Price to iPhone users around the world," observed Christina Samala, START MOBILE's Creative Director. "We are using technology to bring art directly to the people, inspired by what Maxfield Parrish did a century ago using what was then the cutting-edge technology of mass reproduction."
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